Why EcoCoach Transitioned to a Community Interest Company (CIC)
26th March, 2025
At EcoCoach, we've always believed that sport and physical education have the power to change lives, nurture communities, and create a healthier planet. Our journey started with a clear mission: to provide inclusive, sustainable, and child-first PE and sports programs to children regardless of their background or abilities. Now, as we enter an exciting new phase as EcoCoach CIC, it's essential to share why we've made this strategic shift and what it means for our community and future growth.
Reinforcing Our Commitment to the Community
Transitioning to a Community Interest Company wasn't just a business decision—it was a reaffirmation of our core values. Becoming a CIC legally binds us to operate in ways that directly benefit our community, ensuring every penny generated is reinvested into achieving our mission. For EcoCoach, this means deeper investment into resources, training, and programs that benefit children and their communities, especially those who have traditionally faced barriers to accessing high-quality physical education.
As a CIC, we have embraced an "asset lock," meaning our resources are permanently dedicated to community benefit rather than private profit. This ensures our stakeholders—schools, parents, community groups, and children—can trust that our purpose remains unwavering: nurturing healthier, more confident, and socially engaged young people. We believe that transparent, accountable structures help us build stronger, lasting partnerships with the communities we serve.
Strengthening Our Sustainable Vision
Sustainability has always been integral to EcoCoach. Now, as a CIC, our commitment to eco-friendly and sustainable practices is more robust than ever. Our new structure enables us to collaborate more effectively with schools, local authorities, and environmental organisations, scaling up innovative programs such as EcoCoach GreenPlay Pods, The Green Steps Program, and GreenFit. Each program reinforces our dedication to environmental responsibility alongside physical wellness, fostering an environmentally conscious generation.
Enhancing Inclusivity and Accessibility
Inclusivity lies at the heart of EcoCoach’s ethos. Our transition to a CIC model allows us to better address inequalities by directly funding programs specifically tailored for children with Special Educational Needs and Disabilities (SEND), those eligible for Free School Meals, and families from military and emergency service backgrounds. Initiatives like the Green Girls Program, Empower Boys Program, and Adaptive PE sessions exemplify our commitment to inclusive practice, now strengthened by our CIC status.
Long-Term Sustainability and Growth
As EcoCoach CIC, we're positioned to secure funding, grants, and social investments previously unavailable. This opens avenues to long-term financial sustainability and program expansion. Our stakeholders can feel confident knowing that every funding decision aligns strictly with our mission: enhancing community well-being, promoting physical and mental health, and ensuring equitable access to quality PE and sports experiences for all children.
We understand that our transition to a CIC isn't just about internal change—it's about community-wide impact. We invite schools, local councils, businesses, and families to partner with us, contributing ideas, resources, and support that amplify our collective impact. Together, we can create a healthier, more inclusive, and sustainable future through the transformative power of sport and physical education.
EcoCoach CIC isn't just a new chapter; it's a renewed commitment. We look forward to continuing our journey with you, empowering children and communities, together.
Best
EcoCoach
Staying True to Your Path: Why Authenticity Matters in Business
12th of January, 2025
In today’s world, where social media and industry trends dominate our attention, it’s easy to get caught up in comparisons. Many businesses seem to thrive on flashy campaigns and formulaic approaches that prioritise appearances over substance. It can be disheartening, especially if their methods don’t align with your values. But here’s the thing—those feelings of frustration are often a reflection of how deeply you care about your own mission and doing things the right way. That’s a strength, not a weakness.
Authenticity Over Optics
There’s a tendency in some industries to prioritise visibility over impact—to focus on being noticed rather than being remembered. At EcoCoach, we’ve chosen a different path. Originality, inclusivity, and sustainability are at the core of everything we do. These aren’t just ideas; they’re the foundations of our programmes like Green Juniors and Green Steps, which aim to create meaningful, lasting change.
It’s not about chasing trends or competing for attention. It’s about delivering real value to the communities we serve. And while that approach might not always be the loudest, it’s the one that truly resonates.
Your Journey, Your Rules
Every business has its own journey, and comparing yours to others can be counterproductive. Some companies may have been around longer or have larger followings, but that doesn’t mean they’re more impactful. What matters is staying true to your vision and recognising the progress you’ve made.
Building something meaningful takes time. Each programme you’ve launched, each child you’ve inspired, and each partnership you’ve nurtured is a step forward. Trust your process and remember that success rooted in authenticity will always stand the test of time.
Channel Frustration into Innovation
Frustration can be a powerful motivator. When you see approaches in your industry that don’t sit right with you, use it as an opportunity to ask: How can I do this better? Let those moments spark new ideas and drive your creativity. Staying focused on your principles allows you to offer something different—something that stands out not because it’s loud, but because it’s genuine.
Balancing Privacy and Authenticity
Authenticity doesn’t mean you have to reveal everything about yourself. For example, using a pseudonym on social media is a way to maintain boundaries while ensuring the focus remains on your work and its impact. Authenticity is about being true to your values and delivering on your promises, not about personal visibility.
By keeping the spotlight on your programmes and the change they bring, you’re demonstrating that authenticity is about substance, not show. Protecting your energy in this way helps you stay grounded and focused on what truly matters.
Protect Your Energy and Focus
Constantly looking at others’ profiles or comparing yourself to industry trends can be exhausting. If it drains your motivation, step back. Focus instead on creating work that reflects your values and vision. Quality over quantity is not just a mantra; it’s a strategy that attracts the right people to your mission.
By limiting distractions and staying true to your principles, you’re laying a foundation for long-term loyalty and trust—qualities that no amount of flashiness can replicate.
Building a Legacy That Lasts
You’re not in this to be like everyone else. You’re here to make a difference—to empower children, enrich schools, and create inclusive, sustainable programmes that leave a lasting impact. That’s the legacy you’re building.
While others focus on fleeting trends, you’re focused on something deeper and more meaningful. And that’s why your work will endure. The next time frustration creeps in, remind yourself: you’re not here to compete on the surface. You’re here to change the game. And no one else can do it quite like you.
Best,
EcoCoach
Football for All: Why the 2034 World Cup Announcement Misses the Goal
13th of December, 2024
At EcoCoach, we believe in the power of sport to unite people, to inspire, and to create a positive impact in communities. Football, often called "the beautiful game," is at its best when it reflects the values of inclusion, diversity, and respect. But the recent announcement of Saudi Arabia as the host nation for the 2034 World Cup challenges those very principles.
Saudi Arabia’s human rights record, particularly regarding LGBTQ+ individuals, is cause for deep concern. In a country where being true to yourself can result in persecution, the decision to host football's biggest tournament sends a troubling message. It risks alienating those who love and contribute to the sport but cannot see themselves represented safely or fairly on this stage.
Football Should Be a Safe Space
The essence of football is its accessibility. From grassroots pitches to grand stadiums, it welcomes players and fans from every walk of life. Yet, choosing a host nation with strict laws that marginalise LGBTQ+ individuals undermines this ethos. How can football claim to be a universal language when it fails to advocate for the inclusion of all?
A Missed Opportunity for Progress
Global sporting events have a unique platform to drive change. They can shine a spotlight on critical issues, encourage dialogue, and push for progress. But instead of leveraging the World Cup as a catalyst for inclusion and human rights, this decision feels like a step backwards.
Imagine a world where every child, regardless of who they are or where they come from, feels welcome in football. Hosting a tournament in a country that doesn't uphold these values sends the opposite message—that the game isn't truly for everyone.
At EcoCoach, we focus on fostering inclusivity in all our programmes. From school sessions to holiday camps, we ensure that every child feels valued and safe. This is not just a commitment; it’s the cornerstone of our philosophy. Sport, and especially football, should empower individuals, not exclude them.
We encourage the football community—coaches, educators, parents, and players—to advocate for inclusivity at every level. Celebrate diversity, call out inequality, and support initiatives that prioritise human rights in sport. Change happens when we unite our voices and our actions.
The World Cup is more than a tournament; it’s a global celebration of culture, talent, and humanity. Let us hold it to the highest standard. Football has the potential to break down barriers, but it must also stand firm against decisions that compromise its values.
At EcoCoach, we’ll continue to champion a vision of sport that welcomes everyone. Because football isn’t just a game—it’s a force for good. And we’ll keep working until that promise is fulfilled for all. 🌍⚽
#FootballForAll #InclusionInSport #WorldCup2034 #EcoCoachVoices
Deepening Inclusion: Building Collaborative Partnerships with Schools for SEND Sports Coaching
6th December, 2024
Inclusive sports coaching is not a solo endeavour—it thrives on collaboration. For students with Special Educational Needs and Disabilities (SEND), the most impactful coaching experiences come when coaches, schools, and families work together to deliver tailored support. As a sports coach working in schools, understanding how to collaborate effectively can transform the lives of students and strengthen relationships within the school community.
Here’s how you can build those partnerships and take inclusion to the next level.
1. EHCPs: A Key Resource for Tailored Support
An Education, Health, and Care Plan (EHCP) outlines a student’s unique needs and the support required to help them thrive. For coaches, EHCPs can provide valuable insights, including:
Learning Styles: Does the student benefit from visual, verbal, or physical cues?
Sensory Preferences: Are there specific triggers to avoid, or tools that can help?
Social Needs: What group settings work best, and how can you foster inclusion?
Pro Tip: Arrange a briefing with the school’s SENDCo (Special Educational Needs and Disabilities Coordinator) before starting sessions. Use this opportunity to discuss individual EHCPs and align your coaching plans with the school’s strategies.
2. Engaging with SENDCos and Teachers
SENDCos and teachers are essential allies in creating inclusive sports programs. Here’s how to make collaboration seamless:
Initiate Regular Check-Ins: Schedule short meetings or emails to discuss progress, challenges, and feedback.
Co-Develop Strategies: Work together to modify activities based on what’s working in the classroom or playground.
Be Open to Feedback: Encourage honest feedback about your approach and be willing to adapt.
Example: A SENDCo might suggest reducing group sizes during certain activities or incorporating sensory breaks. These small changes can make a big difference.
3. Partnering with Parents
Parents often know their child’s needs better than anyone else. Building trust and open communication with families is critical:
Set Expectations Early: Clearly outline what your sessions involve and how you’ll accommodate their child’s needs.
Seek Input: Ask parents for tips about what motivates or soothes their child.
Provide Updates: Share regular progress reports, celebrating successes and discussing any challenges.
Pro Tip: A quick email or verbal update at pick-up time can go a long way in reassuring parents.
4. Beyond the Basics: Creating Environments That Foster Growth
While collaboration is key, the goal is always to create an environment where students feel confident, safe, and included. Here are advanced strategies to consider:
Peer Coaching Models: Partner SEND students with peers to foster social interaction and teamwork.
Integrated Activities: Design games that allow neurotypical and SEND students to participate equally, highlighting individual strengths.
Leadership Opportunities: Offer SEND students leadership roles, such as leading warm-ups or choosing activities.
5. Documenting and Celebrating Success
Schools value measurable outcomes. Documenting progress not only validates your efforts but also strengthens your case for ongoing partnerships.
Track Progress: Keep records of skill development, participation rates, and student feedback.
Share Success Stories: Highlight positive changes in students’ confidence or social skills during school meetings or newsletters.
Invite Schools to Observe: Showcase inclusive practices during an open session or event.
6. Aligning with School and Community Goals
Ultimately, your success as a coach in schools depends on how well you align with their broader goals. Many schools aim to achieve inclusive, enriching environments for all students. By actively contributing to this vision, you position yourself as a vital partner.
Tip: Connect your sessions to wider school initiatives, such as Eco-Schools programs or anti-bullying campaigns, to show your commitment to holistic education.
Final Thoughts: A Collaborative Future
Inclusive sports coaching is a journey, not a destination. By deepening collaboration with schools, SENDCos, teachers, and families, you can build a powerful network of support around each student. This not only enhances their experience but also strengthens your reputation as a coach who truly cares.
When we work together, we’re not just coaching—we’re transforming lives, one inclusive session at a time.
Best,
EcoCoach
Communicating Effectively with Schools About EHCPs and 1:1 Funded Support: A Guide for Sports Coaches
27th November, 2024
As sports coaches working in schools, understanding and navigating the complexities of Education, Health, and Care Plans (EHCPs) and 1:1 funded support is essential. Many children in schools rely on this support to thrive academically, socially, and physically. When delivering sports and physical education, coaches must be aligned with a school’s inclusive practices to ensure every child has the opportunity to participate safely and confidently.
Here’s how you can effectively communicate with schools and set clear expectations about EHCPs and 1:1 support:
1. Understand What an EHCP Entails
An EHCP is a legally binding document outlining the educational, health, and care needs of a child with Special Educational Needs and Disabilities (SEND). It includes specific goals for the child and details the additional support they require, including any 1:1 provision funded by the local authority.
Why This Matters for Coaches: Children with EHCPs may require adaptations in your sessions, including tailored activities, specialist equipment, or additional support from a teaching assistant (TA). Knowing their needs allows you to plan effectively and ensure inclusion.
2. Establish Clear Lines of Communication
When you start working in a school, request a meeting with the SENDCo (Special Educational Needs and Disabilities Coordinator) or the designated member of staff overseeing SEND provision. This meeting will help you:
Understand Specific Needs: Ask for an overview of the children with EHCPs and their relevant goals related to physical activity.
Learn About Existing Support: Clarify whether there will be a TA or additional staff member supporting the child during your sessions.
Set Expectations: Outline your approach to coaching and discuss how it aligns with the child’s EHCP goals.
3. Collaborate on 1:1 Support
If a child has funded 1:1 support, this provision should extend to your sports sessions. However, it’s important to clarify the specifics:
Will the TA Be Present? Confirm whether the child’s assigned TA will join your sessions and what their role will be (e.g., assisting with participation, behaviour management, or safety).
What Is the TA’s Experience in Sports? Some TAs may not have experience in physical activity settings. If this is the case, provide them with clear instructions or suggestions to support the session effectively.
How Should You Communicate? Establish a system for feedback with the TA or SENDCo to ensure you’re aware of any concerns or successes.
4. Adapt Your Sessions Thoughtfully
Inclusivity means adapting your coaching style, not lowering expectations. Use the child’s EHCP goals to shape activities that build confidence, motor skills, and teamwork. Some examples include:
Providing Visual Schedules: Many children with EHCPs benefit from knowing what to expect during the session.
Offering Alternative Equipment: Use lighter balls, sensory-friendly items, or other tools to help children engage.
Balancing Participation and Breaks: Some children may need sensory breaks or quiet time during sessions.
5. Know Your Responsibilities
As a coach, you have a duty of care to every child, including those with EHCPs. Here's what you should expect and what the school might expect of you:
Keep a record of your sessions with children on EHCPs. Note any significant progress, challenges, or observations. Share this feedback with the SENDCo or teaching staff to contribute to the child’s overall development plan.
7. Be Proactive About Training
If you’re new to working with children with EHCPs, seek additional training in SEND, behaviour management, and inclusive coaching. Many local authorities and organisations offer free or subsidised courses.
8. Communicate the Value of Physical Activity
Help schools see the benefits of your sessions for children with EHCPs. Highlight how sports and physical activity can:
Improve motor skills and coordination.
Build confidence and social skills.
Provide sensory regulation and emotional wellbeing.
Align with therapeutic or educational goals in the EHCP.
9. Handle Sensitive Conversations with Care
When discussing a child’s needs, use respectful language and avoid making assumptions. For example:
10. Foster a Positive Narrative
Approach each child with the mindset that they are capable and deserving of high-quality coaching. Your enthusiasm, patience, and adaptability can significantly impact their experience.
Working with children on EHCPs and ensuring 1:1 funded support in your sessions requires collaboration, empathy, and preparation. By building strong relationships with schools and demonstrating a commitment to inclusivity, you can provide meaningful and enriching experiences for every child you coach.
Remember, you’re not just a coach—you’re part of a team working to empower young people through sport.
Best,
EcoCoach
